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Showing posts from June, 2012

Lola in The Guardian: How Adidas trains us to be slaves to fashion

[Originally published in The Guardian] Adidas has pulled Jeremy Scott's controversial slave-shackle hi-tops – but not without revealing the true state of consumers It took me a good few minutes to really look at, deconstruct and mentally digest the image of the purple, white and orange trainers that had been posted on Adidas' Facebook page. These weren't just any regular hi-tops. These had been especially created by the designer Jeremy Scott, with an extra special detail on them: a bright orange plastic cuff, designed to look like a shackle, with a chain connecting the trainer and the cuff, on each ankle. At first, I wasn't quite sure what to think. A shackle immediately brings to mind slavery and prisons; neither is very glamorous. Not only is there the violent transatlantic slave trade (which still has ramifications in the present and is a deeply upsetting topic for many people) to bear in mind; there is also the issue of the global modern day slave trade, which, acc…